Heineken: Limited Edition


"Raison Pure developed a special edition range for Heineken as the central pillar of the "join the green line" concept, events, concerts etc. The challenge was to create an appealing brand experience for Heineken via a 360° music activation programme."

"Raison Pure Paris designed a series of 4 stylish & energetic cans ; each instrument is connected to an iconic capital city, and delivers a unique Heineken vibe.

The fresh graphic vocabulary combine with fine renderings, to compose a memorable Heineken hit!"