Coffee Concepts

Two concepts, one agency.  Check out these great projects designed by Quantum Graphics after the break, and share your comments on which design you think works best.

"Both designs  were  especially created by Quantum Graphics to present agency at the Interpack 2011 Exhibition (as a part of Pan-European Branding and Design association - PDA). The die-line was provided by German package manufacturer STI.  The set of packages includes 3 items: coffee aroma pack, dispencer for coffee-pods, paper bag to carry 3 coffee cups."

Concept 1

"Awakening of senses - is the main motif of the first concept. We tell a little story of the beautiful girl character with the help of an interactive hook: when the package is closed the girl is “asleep” and her eyes are closed. But as soon as one opens the package, the girl «wakes up», attracted by the wonderful coffee aroma.

The main “hero» of the dispencer for coffee pads is an «inspired» coffee cup with wings. The cup is placed around the die-cut window making play of the contents and of the form."

Concept 2

"Our coffee will fill you with inspiration 24 hours 7 days a week" – the second design concept introduces amusing characters, whose thoughts, actions and words are related with coffee.  The number of characters is 7, by the number of the days.

Expressive hand drawing technique and minimalism in colors give a natural and simple look to the packages, make them friendly to potential consumer."

Comments

[Sam]

It's hard to judge these sort of things if you're not able to physically handle the pieces. But, what I can say is that I'm not partial to one over the other. My reactions are these: The illustration style in the first concept is more tied together. The second concept, however, seems to be more aloof, albeit purposefully. But, in the coffee carrier of the 2nd concept, the major illustration is obscured by a cup. The first one seems geared toward a female audience; if not, it has the potential to ostracize the male market. So, on that point, the 2nd concept is more effective. The logo bugs me a bit, in that it in no way relates to either design. Sticks out like a sore thumb.

[CMJ]

I Like the packaging concept. Ditch the girl and kiddie artwork. Your suppose to be marketing towards an adult. A mature adult wouldn't want a kid or female cartoon on it's coffee carrier. I know I wouldn't.. IMHO

[Eve_Designer]

Both illustrations are great! Concept 2 is too kiddie...like something you find in a children's clothing department. I don't see how that relates to the coffee concept. Concept 1 - the illustration of the females overpowers the coffee concept. The logo isn't cohesive with the illustration...why shopping cart? I think there's too many elements going on...too many messages.

On the plus side, I love the colour scheme. The packaging is really creative! (unfortunately really wasteful!)