"Today, we celebrate the launch of ABSOLUT SF, the latest limited-edition, city-inspired flavor. Capturing the unique cultures, ethnicities and culinary delights of San Francisco, ABSOLUT SF features an innovative blend of grape, dragon fruit and papaya."
Check it out below!
"Just as the flavor combination celebrates the melting pot of cultures in SF, the bottle design also celebrates the diversity that all San Franciscans hold true to their hearts. The diversity and freedom of expression are clearly communicated through the messages read across the bottle: Equal Rights, Be Proud, Politely Militant, Submission in the Mission, Noe Valley Namaste, Barrio Chino, Foodies in Hoodies and Adventure Capitalist. The mixed cultures of the people in San Francisco who co-exist have a voice and we want them all to be heard."
“This summer, we raise a glass to the diversity that flourishes in the City by the Bay – from the Castro to the Marina, to the ubiquitous influence of NAPA and Sonoma and the prolific Asian and Hispanic communities,” said Laura Stephen, Brand Director of ABSOLUT VODKA. “Because every neighborhood has something unique to share, we’re inviting San Franciscans to express what makes their neighborhood the ABSOLUT best.”