Student Spotlight: Weyerbacher Brewery Rebranding

 

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"No matter how hard your day, Weyerbacher takes the edge off. Located in the rustbelt of Easton, Pennsylvania, Weyerbacher brewery provides local, great tasting beer. The re-branding of this microbrewery showcases the history of Easton and the unique beer that is made there. The design includes historical stories about men from the Easton area and what they went through. This links the present day local beer drinker to what happened in their town years ago."

Designed by: Madaline Moninghoff, Syracuse University Communications Design Program

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