cPRIME

Here is a product and packaging design that took it's form from the letter C in the brand's logo. 

"We've Designed a complete product line, including packaging for a performance-wear company that develops products designed to promote balance, strength, and flexibility. The products and packaging system have been designed around the proportions of the brand's iconic C logo." 

Designed by Michael Malowanczyk, John J. Custer, Patrick Enstrom, & Stu Taylor 

Agency: Tractorbeam

Creative Director: Matt George