Bite Me

Bite Me is a 100% ink free package design. It is purely a play of the sense of touch, by using embossing, die cutting and laser engraving to create a mark. Check it out after the jump! 

"Bite Me was developed based on the concept of (healthy life with correct portions). Now we can have a correct portion of chocolate since the new packaging is taking into consideration the percentage of cocoa. The more the percentage of cocoa to milk and other ingredients the bigger the chocolate size and vise versa, the less cocoa the smaller the chocolate becomes. Packaging took into consideration distinguishing colors according to different percentages as well, 70%, 80% and 90% as well as small gift chocolate. Shopping bags were customized to suit the boxes. The technique used is 100% ink free, its a play of the sense of touch, embossing, die cutting and laser engraving was used."

Designed by Vasily Kassab 

Comments

[Bryan]

How is the board colored if it uses no ink?

Also with the different size pieces of chocolate varying but not the packaging then the smaller pieces are completely overpackaged and also is deceptive to the consumer.

[Lana Casiello-Boyle]

I'd be curious to see the pricing on the packaging and the product at retail. I would imagine that it would be pretty costly to create a new embossing die with the specific product information for each package, ie. ingredients/serving size/nutritional info (what about a bar code?), and for a boutique product on top of that, which means smaller volume to absorb the die cost. It's an interesting concept, but not sure how cost effective.

[Hector]

This is like a concept car, nice to look at but impractical to mass produce.

[Peteman]

Very nice work Mr Kassab. Very nice indeed! Must have been great project to work on.

I do agree with the posts above. It could be that this packaging design is made for impact only, for people to familiarize themselves with the brand. Then somewhere down the line change the packaging to something more cost effective.