ULTA Bath and Body


Flood Creative has updated ULTA’s own brand of bath and body products to be as popular as the store itself. In order to create a visually engaging aisle, Flood created artwork that changes per product yet ties the line together as a family.


The result is a cascade of watercolors over different finishes and sizes. The nearly 50 unique paintings were created and finessed in-house at Flood. Available in ULTA stores nationwide and at www.ulta.com.