Student Spotlight: Bicycle Spirits

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"The objective was to extend and leverage the Bicycle card brand attributes into the spirits category. With a long company history and gambling entertainment association, Bicycle has a great opportunity to reintroduce their brand to one of its largest and most loyal audiences."

 

"The packaging design for the '5 of a Kind' liquor line retains the timeless and sophisticated visual elements of their cards while adding a few modern twists. " says Michelle

Thanks to Michelle Lee for submitting this awesome project to us.

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