“In Indonesia and Malaysia, over thirty square miles of wildlife-rich forest are being felled daily to make way for palm oil plantations. With such a devastating impact on animal habitats, many endangered species such as tigers, orangutans and even lizards are now on the verge of extinction.
Our client makes soap bars from 100% RSPO certified sustainable palm oil. They needed packaging that would not only stand out on shelf, but also inform and educate the consumer.”
“After researching the market, a simple texture based illustration style was developed for three different bars. We created a character for each bar based on animal species in danger of becoming extinct from unsustainable palm oil production. Creative copy gave each animal real personality and also highlighted their plight.
It may only be a little bar of soap, but using products that contain unsustainable palm oil has serious consequences for our planet. As the strapline says ‘Wash your hands of unsustainable palm oil’, you’ll not only have clean hands, but also a cleaner conscience.”
Designed by Treasure
