Milla Confessions

Childhood mischiefs are usually cute, and almost always forgivable. So, Fess up! This interesting concept of connecting childhood confessions and Milk is clever, cute and lets face it, you know you want to read more. Check out more confessions after the jump! 

"There’s nothing purer than a child and Milla knows it. That’s why they built their brand upon this truth. This packaging shows childhood confessions and makes us go back in time. Milla brings back the pureness by encouraging people to go to millaconfessions.com and share their innocent memories."

Designed by Christy Srisanan and Erick Barrios

Comments

[Sam]

It's cleverly simple and just enough "precious" not to make me vomit. Overall, I think it's well-executed. However, they seriously need some punctuation. I had a really hard time reading the bottom one in particular. I tripped over the lack of salutary comma after "Mrs. Todd" (and on all the others) and no quotes around the "A" to signify a letter grade (what is "a with"?). I get why they didn't include punctuation, but, ultimately, if I am stumbling over reading it, then, so too, would customers. "Real animals" needs emphasis on "real," too. Just doesn't read the way they want it to on the first read.

[Fonz]

I agree with the poster Sam, but at the same time, emboldening the font to emphasize, or perfect punctuation, will take away from the innocent and childish theme they're going for.

I had to read it twice, but only twice, so its not so bad.

[simone]

Love the concept and the typography... very nice!!