Childhood mischiefs are usually cute, and almost always forgivable. So, Fess up! This interesting concept of connecting childhood confessions and Milk is clever, cute and lets face it, you know you want to read more. Check out more confessions after the jump! 

"There’s nothing purer than a child and Milla knows it. That’s why they built their brand upon this truth. This packaging shows childhood confessions and makes us go back in time. Milla brings back the pureness by encouraging people to go to and share their innocent memories."

Designed by Christy Srisanan and Erick Barrios