Very cool packaging for a kids book and toy in one: "Action! Adventure! Appetite! Cleverly nestled within the colorful outer cardboard box, are found all the pieces needed to assemble your very own ROBOX, along with a 32-page fully-illustrated picture book and two sticker sheets which allow the reader to customize their ROBOX. "
"The book, written and illustrated by Mark Rogalski, tells the tale of Renny, a young boy tired of going through life being chased, picked on and forced to eat his "grussled sprouts". He decides to build himself a big robot with an even bigger appetite. Renny thinks his ROBOX can just gobble up all his problems, until his ROBOX actually becomes his biggest problem."