Infinia Holistic Dog Food

Infinia Holistic Dog Food perfectly conveys richness in ingredients with a colorful flair. 

"The opportunity with this project was to design an ultra-premium line of pet food that nurtures mind, body and relationship with holistic nutrition. The branding, packaging and point-of-sale materials were created with an artful flair that conveyed richness in ingredients while delivering top-quality nutrition for its customers. The Infinia brand was successfully launched through independent retailers eager to stock the new ultra-premium line of pet food. The package design and shelf merchandising systems; as well as retail communication materials all worked together to help launch the contemporary new brand that has been widely accepted by owners and their pets."

Designed by  McCord Design Group, St. Louis 

Comments

[Lozano Design]

So nice to see a dog's food with a happy packaging system rather than the generic design one... bright colors and smart graphics, make it more appealing... even looks kinda' like a potato chips packaging! I love it!