County Line Harvest

County Line Harvest's packaging is as fresh as the produce itself. In collaboration with the brand, Shegeek Design (Seed) has created an incredible look for a small local farm. 

 

 

 

 

"County Line Harvest is an organic farm based in Petaluma, CA that is known by chefs throughout California for their specialty lettuce and other organic produce.
In correlation with the brand we developed for them we designed these produce boxes for consumer and wholesale use. Small farms, such as County Line Harvest, have traditionally used a middle man to distribute their produce but are increasingly realizing how a strong brand can help increase brand loyalty. This brand loyalty helps boost sales and is especially important in an industry such as farming where the product can't possibly be perfectly consistent all the time.
Included in the images are pictures of the produce box, their cards and their logos (they have two farms - County Line Harvest in Northern California and County Line South in Southern California. 'Rogue Markets' are their 'pop-up' farmers markets where they partner with some of the top San Francisco restaurants and then sell produce boxes at them once a week.)."
Designed by Seed  / We started 20 years ago as Shegeek Design, a branding agency with corporate and lifestyle clients. Seed was created to align our work more closely with our personal beliefs and to work with clients who create honest, artisanal or pure food and honor the burgeoning social and environmental shifts taking place.

 

 

Tiffanie Pfrang