"Take Away Beer, Makes the Atmosphere!", Ivan Maximov, a design student from Russia created packaging design and rebranding for the Mug pub, a chain of football pubs in Moscow. We likey!, especially this new concept for take away beer, where their beer is filled into paper cups and put into a cool carrier. A sticker is placed on the lid to identify the brew as well as the date it was filled. 

 

"This is the packaging design and rebranding for the Mug pub. Mug is a big chain of football pubs based in Moscow. This pub brews its own beer. It is a new concept for take away beer.
Beer is filling in paper cups then special sticker putted on the top for each sort of beer.  The new cup combines the form of the traditional beer pint and usability of recyclable paper cups."

Designed by Ivan Maximov