Jack Daniel's 150th Anniversary
150 years in the making. 2016 marks 150 years of one of the one and only Jack Daniel Distillery, the oldest registered distillery in the United States. To help the distillery mark this milestone, design agency Cue created an identity used to host special events and on special edition bottles.
Check out Stockholm Design Lab's contemporary take on Sake Packaging. The abstracted graphic of the grain/ grains on the bottles indicates the quality of the sake. In this case, less truly is more.
"Takeshi Akiyama is a exclusive sake manufacturer based in southern Japan. For generations, his family has produced sake in three qualities; Junmai, Junmai Ginjo, Junmai Daiginjo. The quality of the sake is determined buy the percentage of the original rice grain that is used in the brewing process. The lesser the better. And that is also the core idea of our design. The label on the bottle of the best quality sake, Daiginjo, only shows one single grain. The Unique White bottle has à traditional cap and screenprinted text. In addition to the bottles, we have created the corporate identity."
Jack Daniel's Tennessee Whiskey
Jack Daniel's Tennessee Whiskey packaging has been redesigned- "While its values remain unchanged, like any great brand, it at times needs to evolve its expression to reinforce its role and meaning in a changing world."
Hornsby's Hard Cider
Blue Marlin’s New York studio was challenged with crafting a revolutionary new design that would capture the 15 year-old brand’s essence while cutting through the recent surge of competitors entering the hard cider market. The new identity also needed to break down barriers between beer and cider drinkers and bring the budding hard cider category into the American mainstream.
Check out these BEAUTIFUL packaging design for Onuma Honey from Akaoni Design, from Yamagata, Japan. We love how the design of this Honey Packaging is beyond language barrier, one can judge from the illustrations on each package and the nature of honey packaging that it indicates what type of pollen the honey is from.