In-Kind Natural Personal Care Product by Safeway

Pearlfisher gave a new tone of voice to Safeway's natural personal care product line, In-Kind. We love the soft color palette and unique, organic shapes of the bottles. Check it out after the jump! 


"Task:To create a natural brand for Safeway that challenges the language of private label personal care.

Scope: Strategy, brand identity, structural design and tone of voice."

Designed by Pearlfisher Creative Director: Mark Christou