“The Freriana range of products includes home aromatics and insect repellents, made using a 100% natural formula of essential oils. The range belongs to a product category that is by definition full of products which are heavy on chemicals, aggressive symbolism and brutal colors. The design objective was to aesthetically differentiate the products from the competition and communicate their true essence and completely natural composition.”
Designed by Greece based mousegraphics
“The Fleriana packaging narrates a more natural kind of story, using elegance as its differentiating characteristic and descriptive symbolism to suggest a happy end of product effectiveness.
Target audience: women and environmentally conscious consumers.”
