Student Spotlight: Bulleit Bourbon

"I created a line of ready to drink whiskey sours from Bulleit Bourbon. I also designed a jug of non-alcoholic sour mix to compliment this new brand extension. I used elements from the original Bulleit packaging such as a wrap-around label and decorative borders to aid in brand recognition, while eclectic typography references the rich history of bourbon whiskey...but with a modern twist."

Designed by Nathan Godding, Academy of Art University in San Francisco

Tiffanie Pfrang