"Bottle and identity design for VODA - a series of flavor infused vodkas. Alcohol packaging often looks to the companies past for its inspiration. Since this was a new brand conceived in the modern digital age we had fun with the idea of using the “play” icon recognizable from many of today's digital devices. The contemporary design was meant to target a younger audience of vodka drinkers and players."

Designed by Matthew Van Der Maas & Michelle Van Der Maas, Maas Design Co.

Photo retouching by Studio 9