Tempt Cider

I discovered Tempt Cider, a Danish brand designed by DDB Denmark, while perusing blogs the other day and was instantly smitten. This is something I would have a hard time throwing away. Apparently other people do, too, as I saw some cans being reused as vases. More information and photos after the jump.

From one of the designer's, Fie Lindholm's, website:

"The concept is build on the that cider keeps a secret. You can not smell or taste it but cider is an alchohol. You get tempted by the innocent look, the fruity smell and the refreshing taste. You are too couriuos to avoid a sip and suddenly it´s you that have a secret. Therefore the cider got the name Tempt.

The design is characterised by the innocent look at the first glance but by looking closer you will find small secrets and hidden details.

The key hole at the back of the bottle hides a link and the line “i have a secret” that will tempt peoples couriousity and lead them to the website where they can post their own and discover other peoples secrets."

*image with black background is on the cans in context. I think they're actually lovelier in person. Photo by Jessica Falk, from her blog.





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