"Value Pet Supply Co., a pet care wholesaler based in Dubai began planning the development of there own product line, as an alternative to the large global brands they offered. The assignment was to create a brand that was flexible enough to expand from a few initial sku's to a wide range of product offerings which went beyond the cat and dog categories, to include tropical fish, exotic birds and more. The primary design objective was to develop a visual platform that positioned this value-priced brand as premium at a competitive price point. The assignment went to NYC based designojo. The scope of the commission included name development, brand logo and package design."