Dulce Vida Tequila

"Dulce Vida is a delicious new tequila--the only 100 proof, 100% organic tequila in the world. In fact, it's so good that it's already won the coveted Double Gold Medal at the International Spirits Competition in San Francisco.

We were proud to help launch Dulce Vida with a naughty-and-nice brand positioning that included brand development, identity, package design, a website and collateral. Ongoing duties include a lot of in-house product sampling. It's all in a day's work."

Designed by Foxtrot Bravo Alpha (FBA), Partners: Exopolis, Simple illustration: Ed Temple, Product photos: Bill Albrecht

Tiffanie Pfrang