“This seeding kit was created to promote the launch of Gatorade’s new product G Series Fit. These kits will and have been delivered to major print and television media outlets to generate a following behind the latest product of the G Series line. The kit was created to custom dimensions using a combination of unique materials and techniques including screen prints, foil stamps and custom die-cuts.”
“The kit, simple when closed, opens to full color graphics, exposing the products and has a drawer that contains the giveaway items. Two versions were sent, the first tier’s drawer includes a towel, flash drive wristband that contains information on the product and a screen printed G Series fit logo. The second tier includes a towel, flash drive wristband, IPod touch and G Series Fit branded pouch.”
Agency: Fleishman-Hillard Creative
