The newest addition to the EFFEN lineup; Cucumber. Arlo was responsible for the concept for EFFEN, although I'm not too sure if theyre responsible for this addition.
"As you can see, the EFFEN Vodka bottle is modern and sleek - designed to appeal to our sophisticated consumer base. However, our bottle is more than just aesthetically pleasing, it's also thoughtful. Each hand-applied sleeve serves a dual purpose, acting as a grip for the person pouring the cocktail while also insulating the vodka to help keep it chilled. This form meets function bottle design is inspired by our heritage as the first vodka created by bartenders for bartenders. Fortunately, EFFEN Vodka is available nationwide for professionals and at-home mixologists alike."
"Additionally, I wanted to share some background information on EFFEN Vodka. It is super-premium vodka whose name means smooth, even and balanced in Dutch. EFFEN is made from a modified, century-old Dutch recipe featuring premium wheat. Most vodkas are produced from grapes, potatoes or corn, however it’s the wheat used to make EFFEN which creates its smooth taste on the palette. Finally, the EFFEN Vodka product line includes EFFEN Vodka, EFFEN Dutch Raspberry Vodka, EFFEN Black Cherry Vodka and our newest flavor, EFFEN Cucumber Vodka."