Before & After: Redhook Beer

Redhook recently re-vamped its beer packaging in order to "get back to its roots":"After some soul-searching over a few beers, Redhook decided it needed its exterior to match its personality."

"The new look includes:

Packaging/Labels: Easy-to-spot labels and packaging across all Redhook beers helps consumers quickly grab and go in the beer aisle. Every beer style is identified by a unique color scheme and Redhook’s simple beer-o-meter on the side helps pick between refreshing, smooth, bold, or dark.

Bottle/Bottle Caps: To go back to basics, Redhook created a no-frills bottle, while the bottle caps all depict iconic images and phrases of Redhook’s colorful 30-year history, so you can drink while you reminisce. Genius."

More after the jump.

The before is to the left.

Comments

[Greg]

Wow! I hope this is a joke since I really like Redhook ESB and don't want to have to drink out of the horrible new packaging. Looks more like packaging for house paint than for beer. Who did this? Font choice is somewhat questionable.

[JAM]

The old one is muuuuch better!