"Bulletproof worked with the NWEN brand team to articulate the design rationale, that aligned with the strategic direction and global '125 Years' identity.
We helped provide a design framework and logic that stated a case for resurrecting the rich visual language Coca-Cola has used to create recognisable, consistent, relevant and timeless emotional connections with it's consumers. We wanted to demonstrate that Coca-Cola's iconic status is in large part due to it's use of imagery and unique design - ABL, packaging, equipment et al - and that it's visual assets are second to none."
"Coca-Cola is about occasions and associated memories and through it's clever use of design it has set the benchmark for encapsulating moments. 2011 was the year to celebrate this fact.
Commenting on the project, Senior Designer Amanda Lee said:"Working on an iconic brand such as Coca-Cola for their 125th year Anniversary, we felt it would be wrong not to look back into their heritage rich archives.The design system helps reconnect consumers with the emotive side of the brand, in a relevant and contemporary manner. The commemorative 330ml cans featuring the Varga girls capture this sentiment perfectly.""