Created to coincide with last year’s release of Tim Burton’s Alice in Wonderland, this beautifully designed packaging for beauty products are made to tell a story of each character. Check out the Red Queen Collection and the POS design after the jump!
“Challenge: To create a line of bath products to coincide with Tim Burton’s release of Alice in Wonderland.
Action: The overall concept needed to be story-driven, focusing on the Red Queen, the White Queen, Alice and the Mad Hatter. In order to achieve this, each character presented it’s own “story,” which consisted of a scent, a colour palette, stylized typography and certain vintage elements. Odd, twisted details were added for that Tim Burton flair.
Role: Collaboration with Smart Brands and Disney. The patterns and illustrations were provided by Disney. I worked closely with Disney to develop the concept, which was also heavily inspired by Tim Burton. I worked on pulling the elements together, copy, typography, layout and final production.”
Designed by Jane Michna with Smart Brands and Disney
