Toni’s Goat’s Milk Yogurt

"Products of the brand Toni’s have always been standing for the theme of freedom – since the brand is the pioneer of the famous organic free-range eggs in Austria. Also Toni’s sheep and goats enjoy their life under the heavens. Typography, illustrations and colours of the new 100% recyclable packaging for ewe’s and goat’s milk yoghurt have high brand recognition and are also connected with the theme of freedom. Other issues such as health, nature and animal protection are conveyed in a beastly funny way."

Designed by Moodley

Client: Toni’s Handels GmbH

Creative Direction: Mike Fuisz

Art Direction: Natascha Triebl

Photos: Croce&Wir

Photo Credits: moodley brand identity

Comments

[Richard Baird]

Hand drawn letter forms are hard to get right but are executed really well. The 's' in Tony's feels a bit too far out but is a minor detail. The bar codes are a nice little surprise hiding underneath but would say that there is possibly a bit too much content on the reverse of the packs.