Vale Ale and Vale Dry

A new contemporary look for beer, Vale Ale stands out from its competitors with its minimalistic approach on the packaging, The contemporary type face and anything but simple, geometric finish and textured background. 

"Vale Ale was developed to position the beer from one of Australian’s premier wine regions as a completely new, contemporary and different brand to the category norm. To quickly get noticed, Vale Ale had to claim its own brand space immediately. It is now joined by Vale Dry, and McLaren Vale Beer Company is the fastest growing beer company in Australia."

Designed by Parallax Design