Starbucks Rebranded Packaging


On the heels of announcing the redesign of the iconic Starbucks logo, the Starbucks internal design team sends in images of the core paper goods from the Starbucks rebranding:

"The work was done by the internal creative department here at Starbucks in partnership with Lippincott. The goal was not only to refresh the mark but to free the Siren from the ring, allowing her to be treated more artistically."

Check out the new Starbucks packaging below, and share your thoughts on it in the comments!