“Our solution was inspired by a Jekyll & Hyde like personality, where the chef role is represented by a chefs hat, and with a clever twist, becomes the top hat for role of connoisseur. Both roles were represented in their own typeface.
The popcorn is packaged in a clear pouch with a die-cut card header card to give the product a premium feel. The product descriptor continued the dual personality theme, with Joe describing the all natural ingredients and cooking process, while Seph’s description focuses on the sensory experience of the unique popcorn flavours. The copy style is very much in the style of an ‘English Gent’ in reference to the top hat within the logo.
The back of pack contains the line ‘If you don’t love my popcorn i’ll eat my hats’ – a confident and clever sign-off that describes Joseph’s belief in his superior product.”
Designed by Designers-Anonymous
