Doritos The End

"For the third year in a row, Shikatani Lacroix has created an intriguing and captivating package design for Frito Lay Canada’s Doritos®, designing the distinctive black and white bags, Flavour A and Flavour B, for the latest Doritos® campaign, The End. Following the tremendous success of its last two campaigns, Doritos® again asked Shikatani Lacroix to develop an eye-catching package design to entice consumers to participate in its latest contest. The bags have piqued consumers’ curiosity with a unique design that is both bold and dynamic yet clean and simple. They clearly stand out on shelves and will be a key driver in the success of this campaign."

 

Comments

[Richard Baird]

It will be very interesting to see how these sell, they are very 'designery' and I find them very interesting visually and conceptually but not sure its very commercial.

[Jason Lim]

If I'm not mistaken, Doritos once sold something called "Flavor <insert serial number here>". It was wildly successful as part of a contest to name said flavor. In that case, participation in a contest involving "top secret" flavors drove the design. This seems to be in the same vein, and if that's any indication I expect this to be just as successful.

I have to say, though: when you're buying chips, black and white bags are going to stand out amid all the oranges, reds, yellows, and greens.

[Chris W]

Not very appetizing packaging design but a good idea as it will stand out on shelf and it engages the audience beyond the purchase.