Doritos The End
"For the third year in a row, Shikatani Lacroix has created an intriguing and captivating package design for Frito Lay Canada’s Doritos®, designing the distinctive black and white bags, Flavour A and Flavour B, for the latest Doritos® campaign, The End. Following the tremendous success of its last two campaigns, Doritos® again asked Shikatani Lacroix to develop an eye-catching package design to entice consumers to participate in its latest contest. The bags have piqued consumers’ curiosity with a unique design that is both bold and dynamic yet clean and simple. They clearly stand out on shelves and will be a key driver in the success of this campaign."