Two Bettys Green Cleaning
"We just finished up a complete identity redesign for local green cleaning company, Two Bettys. Two Bettys Green Cleaning Service is Minneapolis-based, and serves the twin cities area. Our first connection to the company was through Anna Tsantir, owner and proprietor of Two Bettys, whom we came to know when she was working with the Minnesota Center for the Book Arts (MCBA.) Aesthetic Apparatus had some wholesale prints in their shop and we had also participated in a few events at the space. Anna, being a fellow printmaker herself, kept in touch once in a while and dropped us a line when her new venture, Two Bettys, really started growing. It’s just more evidence that you never know where or who your next project will come from. This is not an argument for “networking”, it is a defense of contributing to a “community.” Know everyone you want to know, and support them.
So, in late 2009 Anna and her business partner Sam came to us with a poster project for Two Bettys and questions about a potential “total makeover”, although they weren’t sure if that was something we could/would do."
Check out the Aesthetic Aparatus "blaawg" for a 5-part series of the creative process.