Before & After: Euro Shopper

03_06_11_es.jpg

 

"The Euro Shopper brand renewal aimed at making the design more contemporary, fresh, and easy to recognize, without changing the positioning: Euro Shopper is a price fighter for basic everyday products with basic quality and low price. We created the concept with the core idea that choosing a value-for-money brand is not embarrassing but smart.

The design concept is no-nonsense, straightforward and consistent. It doesn't try to imitate the visual appearance of either A-brands or discounters, but has a visual language of its own. The design fits in different cultural environments internationally and suits varying levels of printing techniques."

Check out the Before & After below!

 

Designed by SEK Design

 

03_06_11_es1.jpg03_06_11_es2.jpg03_06_11_es3.jpg03_06_11_es4.jpg03_06_11_es5.jpg03_06_11_es6.jpg03_06_11_es7.jpg03_06_11_es8.jpg

Before: