Starbucks + Seattle's Best Coffee @ The Dieline Conference!

THIS IS SO COOL – it’s a double shot of caffeinated package design goodness!

Leading designers from Starbucks and Seattle’s Best Coffee have been added to the speaker roster at The Dieline Package Design Conference running June 22-24 at the Hyatt Regency Chicago.  Just one of four HOW Design Live events, The Dieline Package Design Conference features the “big dogs” of package design and branding, including Joe Duffy, Michael Osborne, Moira Cullen, Louise Fili, Debbie Millman and many more.
And we’re excited to announce that the rock stars of the coffee industry have just been added to the line-up. Mike Peck, Starbucks’ Senior Design Manager will present "Freeing the Siren: A Look at the Starbucks Brand Evolution".


Details below!
June 23, 2011 - 11:30AM – 12 Noon
Freeing the Siren: A Look at the Starbucks Brand Evolution
Mike Peck, Starbucks’ Senior Design Manager
It’s a daunting task to make even minor modifications to a well-known global brand like Starbucks. So you can imagine that there’s quite a story behind actually removing the words Starbucks and Coffee from the logo. Mike Peck, Senior Design Manager of Starbucks Global Creative will walk you through the evolution of the brand from the first strategic conversations to the final packaging applications. Although not an entirely “new” logo, it is a large leap into the future for the growing and increasingly globally-focused coffee company.
June 24, 2011 - 8AM – 8:50AM
Designing Courage – The Inside Story of an Unexpected Partnership

Michelle Gass, Seattle’s Best Coffee & Steve Cullen, Creature
Go behind the scenes of one of the biggest brand reinventions of 2010.  In this session you’ll learn how putting design at the center of Seattle’s Best Coffee’s brand strategy created an unexpected result. Michelle Gass, President of Seattle’s Best Coffee and Steve Cullen, Design & Creative Director at Creature, will share the perspective from both the client and agency on courage and risk-taking and discuss the special role packaging plays in today’s integrated communication model.  


The Dieline Package Design Conference focuses on the specific needs of package designers, from education and inspiration to practical, real-world advice. Join us June 22-24, and you’ll hear from expert package designers, explore successful case studies and learn more about hot topics like color trends, sustainability, using social media and more. Plus you’ll get to connect with package designers from across the country. Register now!