“LACK is a new Hungarian fashion magazine. I tried to visualize the “lack” on the typo, and I wanted to design a logotype, which is classic like VOGUE, or big, classic fashion brands, but fresh and playful. And I wanted to design a new progressive cover concept. By my opinion, most of the fashion magazines are boring, there’s always a photo and a name on it, but I wanted a more progressive and lively solution.”