Student Spotlight: FIT Graduates, Part III
1. Soil Salvation by Hayley Hackett:
"Soil Salvation is a line of gardening products aimed to encourage consumers to rethink the meaning of gardening. With the use of photography on a sky background, the package delivers the environment you experience while gardening."
2. Chelsea Market Branding by Hiromi Tatsuta:
"Branding the Chelsea Market: Modern and bold but friendly coffee packaging for espresso or cappuccino. The product line might be a souvenir from NYC or bought for home use."
3. Bumbina by Janine Gomez:
"This brand personality expresses the essence of babyhood - a gentle purity that springs from a fresh start. Bumbina aims to help provide moms and dads with more ecologically-designed options for their baby changing needs, so they can make better choices that shape everyone's future."
4. Surf Troll by Jason Maysonet:
"The graphics are inspired by people who live out of their cars searching for the perfect wave."
5. Chelsea Market Exotic Grains Pasta by Joyce Liao:
"This line of pasta for Chelsea Market is made out of exotic grains which are healthier, more nutritious, and gluten-free. The logo is designed to reflect New York's Chelsea Market's architecturally inspired and industrial chic personality."
6. Beebe by Kei Hayashi:
"Beebe is a line of organic dog food, dog cookies, and dog breath mints with the added benefit of energy supplements."
Coca-Cola Launches New Packaging for Minute Maid
The Coca-Cola Company has just redesigned the packaging and brand identity system for its entire portfolio of more than 100 juice and juice drink brands available in 145 countries worldwide. This includes Minute Maid here in the United States:
"The packaging redesign, available on store shelves in the U.S. beginning this month, is one of the largest branding efforts undertaken in the history of the Coca-Cola Company. The new system establishes a common look and feel that brings continuity to Coca-Cola’s extensive juice offerings, is scalable to multiple brands and product lines, and improves the consumers’ experience at retail. The new packaging takes on the best known qualities of the Minute Maid brand including the black rectangle and white logotype lettering."
Read the detailed design notes after the jump, and see the entire worldwide orange juice lineup.
The New Starbucks Logo
Today Starbucks unveiled a big update to their iconic logo:
"When we first heard about the possibility of modifying the Starbucks brand identity, our minds went wild with the possibilities. This was the project of a lifetime. The designers here at Starbucks have such a love for this brand – it’s what drives our creativity.
From the start, we wanted to recognize and honor the important equities of the iconic Starbucks logo. So we broke down the four main parts of the mark – color, shape, typeface and the Siren. After hundreds of explorations, we found the answer in simplicity. Removing the words from the mark, bringing in the green, and taking the Siren out of her ring. For forty years she’s represented coffee, and now she is the star."
Student Spotlight: Ritual
Check out this cool structural based design for Ritual, Moroccan Tea. Ani Bijoyan, graduating student from Fashion Institute of Technology created this amazing packaging that emphasize on the ritual of drinking tea with a contemporary touch.