Southern Selects

Edmundson | Martin rebranded the Southern Selects range of products by Southern Specialties. The packaging features a lot of transparency, invitingly warm handwriting-style typography, updated brand identity and improved product attributes/messaging - which is pretty important on supermarket produce. 

The project covered a strategic rebrand to increase freshness perceptions and shelf impact for this premium line of specialty produce. The comprehensive scope of this project included: identity redesign, naming, brand language, package design, photography/illustration direction, B2B advertising, tradeshow experience and writing.