“Gatorade challenged Tether to create a new line of packaging for G SERIES FIT that is specifically for those consumers that are looking for products for their daily routine to get the most out of their workouts. We wanted a design that reflected the lower calorie product and would stand out as something different and new from Gatorade for these consumers. We designed the new forms and graphics to celebrate the stylized bolt on a white background while clearly communicating the usage occasions of 01 Prime, 02 Perform and 03 Recover.”
Check it out below!
