Impossible to Copy, G-Print Paper Since 1975


A boxed DM distributed to 20.000 paper clients – publishers, printers, graphic designers, art directors – all over Europe where Arctic Paper, the owner of the paper brand G-Print, push the “Impossible to copy” message via an anachronistic box including mini examples of paper applications.


1975. Bell-bottoms, disco, seaweed wallpaper in shades of brown, hair, a lot of hair, afros on everybody and voluptuous sideburns, roller-skates, Led Zeppelin. The first disposable razor. Ali beats Frazier in the “Thrilla in Manilla”, The King is alive and kicking in Vegas and Gerald Ford is president in the USA, Brezhnev in the USSR. It’s the year when the dictator Franco of Spain dies and Angelina Jolie and Tiger Woods are born. Despite an oil crisis and prolonged recession, 1975 was a carefree time with more solutions than problems. A dualistic era where the colourful visions from the 60’s still lived but popular culture interpreted those visions in darker Kodachromatic tones. It was decency and decadence. It was the birth of the peace- and environmentalist movements, amidst a full-blown cold war.

Also, in 1975 a new paper is born – G-Print.


Since then, for 35 years, G-Print’s been loved for its overall quality and consistency by merchants and printers alike. And most importantly there’s been no significant changes in paper properties over all those years. This equals 35 years of perfection for a paper and a paper production process that is, “Impossible to copy”.

The boxed DM contains a mini DM, a mini cookbook, a mini Magazine and a mini Poster and Map. All showcasing classics from 1975. Not very incidentally, just like G-Print.


Designed by Dear Friends Gothenburg, Sweden.