“Ecozone the innovative cleaning and household products company, has rebranded as it looks to broaden its appeal and convey a more witty, caring and friendly image, without sacrificing its ethical stance. “
“The refresh includes a new logo on a black background designed to deliver shelf stand-out. With a nod to the brand’s caring nature, it features a little heart in the Ecozone ‘o’. The pack design was inspired by the iconography of everyday life from washing instructions to weather charts to trees.
Together these icons symbolise what the products do and the brand’s credentials. The overall effect combines utilitarian style and a playful attitude. Most importantly it challenges people’s expectations of eco-FMCG – instead of being worthy and ‘educational’, it is charismatic and stylish while staying true to their purpose”
