tk:aro, the glass you take with you is another example of the “Less is more” approach. They created a packaging that is clean, and sophisticated by limited use of color and graphics. Here, only crisp photos of the product and clean embossed typography is enough to communicate what the brand and the product is about.
“To match the elegance of the product itself, we kept the design and copy to a minimum – focusing on creating a clean, bright package with hints of luxury (embossed logos on all sides, a foil-stamped message on the front and multi-level embossed photographs on the sides)”
