Before & After: Caribou Coffee Bags

“The redesign of the Caribou Coffee brand and logo can now be found on its coffee bags nationwide. Caribou Coffee launched an extensive brand redesign last year that continues to roll out this year. The new coffee bag design now wraps the entire bag with burlap and labels that give the packaging more of a handcrafted and artisan feel. The front label for each specific coffee was kept simple and includes a small hand-rendered sketch that references the country of origin or the unique coffee blend inside the bag.”