Before & After: Caribou Coffee Bags

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"The redesign of the Caribou Coffee brand and logo can now be found on its coffee bags nationwide. Caribou Coffee launched an extensive brand redesign last year that continues to roll out this year. The new coffee bag design now wraps the entire bag with burlap and labels that give the packaging more of a handcrafted and artisan feel. The front label for each specific coffee was kept simple and includes a small hand-rendered sketch that references the country of origin or the unique coffee blend inside the bag."

 

Designed by Colle+McVoy

 

Client: Caribou Coffee
Agency: Colle+McVoy
Executive Creative Director: Mike CaguinGroup
Creative Director: Ed Bennett, Erik Husband
Designers: Ed Bennett, Lindsey Aho, Andrew Wetzel, Ben Clymer, Bryce Hemmer
Illustrator: Ed Bennett
Writers:  Erik Husband, John Neerland, Steve Kaplan
Production Artists: Greg Goranson, Colleen Sabers
Print Producers: Brad Smith, Teresa Demma
Photographer (burlap and labels): Chris Sheehan

 

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BEFORE: