Another Bloody Water
Since we unceremoniously (some say rudely) barged our way into the overcrowded bottled water market with a good-looking bottle, a smartarse name and a devil may care attitude it has come to our attention that our competitors don’t like us*. They think we are taking the piss. That we mock the overly flowery, exaggerated language and the poorly drawn waterfalls and diagrams of volcanos on their labels. They think that we are not taking the serious aquatic science of bottled water…well seriously.
So to quash any future smear campaign and rumour mongering they may come up with, we’re going to set the record straight right here. Smart Alec name – yes. Just another water – no.
First up our water is bloody good. Better than most. It comes from a spring, high in the Victorian Alps, which is a bloody long drive from civilisation (see: pollution). The only farms in the area are organic which means no nasty pesticides or any of those other evil poisons end up in the water. In fact we deal with the rampant blackberry problem by setting our deer on them. It’s a tough gig for the deer but they seem to like it. And while we’re blowing our own trumpet independent Government approved laboratories have done tests and they reckon it’s lower in sodium than all other major brands on the Australian market. Did we say it tastes bloody good?
So there you go, Doubting Thomas competitors – cards on the table. Enjoy Another Bloody Water, everyone. And then when you’re done with that enjoy another Another Bloody Water. And so on.* We don’t actually know if our competitors don’t like us. But being ‘competitors’ we’re pretty sure they don’t.
Water For Water
New work by Glenn Stewart of Mindscape Films:
"The goal of the design was to reflect the international goals of the water (via the small text on the front with WATER in different languages) along with providing a design that would stand out from the rest of the bottled water that's currently on the market. The design of the bottle took on and off approximately six months, going through various different design iterations including trials on different stocks, and was also affected by getting approval for the right launch date.
Before & After: Give Water
"Give Water has launched new packaging that pushes the product’s charitable mission to the forefront. PurBlu Beverages, GIVE’s parent company, partnered with Little Big Brands to amplify the brand’s voice.
GIVE Water is a fast-growing beverage brand on a mission. Consumers can choose from four varieties of GIVE: GIVE Hope, to women with breast cancer; GIVE Love, to protect our environment; Give Strength, to fight muscular disorders; GIVE Life, to children in need. Each bottle sold puts 10 cents in the pocket of a local charity focused on one of the four causes."
"Meuuh is a new brand of organic flavoured milk, developed for a dairy producer in Normandy. The brand is to be launched with two classic flavours – Honey and strawberry as well as as unflavoured milk. Sold in 1 litre packs and 250ml bottles and aimed at children and teenagers, the simple design is inspired by cartoons and graphic novels which are popular accross the ages in France. This range of drinks is to be launched in early october in France and two further flavours will be introduced later. The name 'Meuuh' (the French spelling of the 'moo' sound a cow makes) reinforces the fun and playful spirit of the product."
Designed by Atelier Pierre+Jean