Levité Mineral Water

 "CHALLENGE: whomadeid was asked to participate in a pitch to redesign the bottle and label for Mexican mineral water Levité. Bonafonte who owns the brand wanted to be challenged with simple Scandinavian design.

INSIGHT: The design was developed in close collaboration with a Mexican insights consultant to obtain a product that would fit the South American market.

SOLUTION: A new glass bottle was designed to differentiate Levité from its competitors. In order to bring the new product to the market a complete campaign was developed including website, print ads, banners and outdoor prints."

Designed by whomadeid

Comments

[Mervi Eskelinen]

These are very fresh looking and make me thirsty. Great work.

[Rodolfo Carrillo]

This is really a look that would pop in the stores.
Just a headsup, the company's name is Bonafont, without the "e", and technically Mexico is part of North America, not south

[Richard Baird]

Agree with the above comment, its simplicity is its strength and I really like the bottle tops rather than screw caps.

[marew]

Tropicana water? is so similar.... :O

[Rico]

Love it!

[Mister G]

Interesting visual, how exactly did you produce it? Was it a shrink film, and where is all the legal information then?