“Sifteo Cubes are the alternative game system with truly hands-on play. The domino-esque blocks are essentially bite-sized computers with full-color displays that sense motion and each other. Pile them, group them, or sort them – the types of interactive gameplay is unlimited – fully engaged your brain and body.

With the innovative new product in mind we created packaging that is a playful and communicative showcase for the young company’s first-ever product. We developed a distinctive design language around iconic dance step patterns. This pattern mirrors the interaction of the Cubes and provides an element of storytelling. A shimmering arrangement of stylized Cubes is printed on the packaging with a spot-UV finish; showing the cubes in motion with dashed arrows illustrating their next move.”