Before & After: The Evolution of Beck's
Buenos Aires based Pierini Partners was chosen to redesign Beck’s global packaging. It is a product known worldwide and it is the first time a Latin-American studio is responsible for the design. Read about and the new design below at the evolution of the redesign, including label evolution and unused concepts.
"The Kirin brand was re-launched in the Australian market in late 2007 and has been remarkably successful. The packaging alone has supported significant growth with no above-the-line support and limited below-the-line communication.
The packaging outcomes marked the adoption of clear pressure sensitive labeling techniques to the Lion Nathan business and the approach has been used as a milestone outcome within the business. Inspired by the simplicity, purity and Japanese craftsmanship, the identity and packaging have been created using traditional Japanese methods. This is also a reflection of the ‘first press’ beer style which uses a pure filtration process to extract the best of the brew. The Kanji (Japanese characters) and ‘brush-stroke’ calligraphy have been created by an authentic Japanese calligrapher and artist are sympathetic to Japanese traditions and meet exacting standards for approval by the Kirin Holding company.
All packaging components used the highest levels of production standards available including a single UV varnish with high-build raise on the bottle with a foil neck, a UV varnish with emboss on the 6 pack and a spot UV varnish on the carton."
Designed by Australia based Didonato.
Greenport Harbor Brewing Concepts
"Greenport Harbor Brewing Co. is a new brand based out of the very eastern tip of Long Island in a town called Greenport; a place known for its quaint fishing village and extensive past in American history. We pitched the brand early in its development since we're so familiar with the town itself and also the life of a port town, plus we thought a beer named for Greenport was just an awesome idea to begin with.
We pitched three overall ideas for the bottle labels. The first was a design based on old sailing maps utilizing imagery of distressed maps, portraits of old sailors, and of course anchors and ships. The effect we were aiming for was one of familiarity and history, something that would've worked very well in a town that has such a treasured past.
The next design is actually 180 degrees in difference yet still very representative of the town. The funny thing about Greenport is that although it has all this rich history, it has become somewhat of a metropolitan getaway in recent years for all those traveling from NYC that want another option to the Hamptons. This design has a much more modern, minimalistic approach that utilizes small iconic references such as an anchor in the logo and a tall, thin grotesk font to help give that packing label feel without making it feel dirty.
The last design was basically a combination of the first two. A vintage label and print composed in a way that is a lot more ecclectic and modern in practice. This basically combines the old world history of Greenport with the new world modern aesthetic of its new shops and cafes."Designed by OneTwentySix Design Studios, Which one is your favorite? Share in the comments below.