Student Spotlight: Pimm's

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"This project is a redesign of the famous Pimm's no 1 cup packaging. The new package represents everything the old one did classic, stylish, vintage and real, it just has a new twist on things. The subtle hints if color bring the flavor of summer to the viewer in a stronger way, rather than the stark old red and white."

Designed by SCAD student Tom Hayes

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