“It takes more than a courage to embark on a business as difficult as speciality goat cheeses. Beocapra company had the idea of putting up a goat farm and to sell the milk to the producers of yoghurts, cheeses and other milk products. The market conditions and the economy situation dictated the other way. They decided to go with production of packaged goods as well building up dairy plant and needed all communication for the start-up brand – from name to brand management.”